What better way to get young people taking a shot at turning their dreams into reality than by making the perfect cannabis strain. Max Dreamr is Lotto Maxs' call to all dreamers out there to light a joint, puff to the wind and dream to the Max.
Ask: Get U35s to play Lotto Max
Insight: Cannabis dispensaries are one of the few places physically frequented by U35s
Idea: Max Dreamr Cannabis