— ROLE

Production Designer

Motion Designer

Art Director

— DISCIPLINE

Art Direction

Graphic Design

— TOOLS

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

C'mon! You know McDonald's. From the cutesy mascots (Grimace, I love you. Mi Amoré. Will you marry me. **A-hem**), to the iconic menu item (Big Mac®, I'm looking at you) to the amazing work done to keep families together. McDonald's Canada has warmed its way into Canadian hearts and minds like a well-knit toque or a nice cup of medium premium roast coffee or a freshly cracked Canadian Grade A egg with ooey gooey cheese and a sausage betwixt a toasty English Muffin (this is a Sausage 'N Egg McMuffin if you are not following) or a vulgar yet lovable Hard-R Ryan Reynolds. You get the idea. McDonald's Canada is GAS (which is 'cool' in Gen Z vocabulistics). See! I'm cool with the kids.

My work as a Production and Graphic Designer traversed the complex and often times interconnected web that is the McDonald's Canada marketing and comms apparatus. Primarily, I was my duty to use my design and productions skills to service the Local and Regional business of the company. This is just a convoluted way of saying, it was my job to create print and digital traffick-ready designs for the franchise's franchisees. Secondarily, due to the seismic load of work global brands such as McDonald's tend to garner, I was often called upon to deliver on other parts of their marketing and comms business such as CRM, that is Emails, Loyalty Program App Integration, and Social and 360 campaigns.

I'd be hard pressed to include all the projects I've worked. You have far more interesting things to do like stalk your ex or doom-scroll on whatever app gives you the quickest hit of dopamine. However, if you are in the meat market for a Production Designer, I hope the projects below tickle your fancy. Call me!🤙😉