— ROLE
Art Director
— DISCIPLINE
Art Direction
Advertising
— TOOLS
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Spotify, the world's largest music and podcast streaming platform, just got bookish. No! Audiobook-ish!
Ask: Launch audiobooks to Gen Z
Insight: Gen Zs have different reading preferences and styles
Idea: Read Your Way
Credits
Copywriter - Lucia Zhang
Art Director - Gregory Obi
Creative Director - Denver Eastman