Spotify – Read Your Way

Integrated Campaign

— ROLE

Art Director


— DISCIPLINE

Art Direction

Advertising


— TOOLS

Adobe Photoshop

Adobe Illustrator

Adobe After Effects


Spotify, the world's largest music and podcast streaming platform, just got bookish. No! Audiobook-ish!


Ask: Launch audiobooks to Gen Z

Insight: Gen Zs have different reading preferences and styles

Idea: Read Your Way

Credits

Copywriter - Lucia Zhang

Art Director - Gregory Obi

Creative Director - Denver Eastman